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Your Creative Mind


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#1490445 in eBooks 2016-09-19 2016-09-19File Name: B01ALECMIC0 of 0 people found the following review helpful. This book was just what I needed. Scott really ...By Steve FocazioThis book was just what I needed. Scott really breaks the myths many of us have about creativity - either you have it or you don't - and provides some really practical techniques on how to cultivate it in ourselves and our organizations. He also has some positive and practical suggestions on dealing with fear and failure which is part of any creative process. As a solo-entreprenldquo;If you ever looked at a new invention and thought, lsquo;how in the heck did they think of that?rsquo; this book is for you. If yoursquo;ve ever looked at a new innovation and thought, lsquo;I couldrsquo;ve thought of thatrsquo;, this book is for you too. Thanks to his decades of experience cToo many companies limit their strategic thinking by focusing on what they already know how to do. Executives are expected to set concrete objectives and create detailed, step-by-step plans to reach them. This approach may satisfy short-term considerations like quarterly earnings reports, but it produces modest innovation and evolutionary development at best. As a result, the business can find itself in a performance plateau that it cannot seem to break out of.In Your Creative Mind, you will dis...

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