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Woo, Wow, and Win: Service Design, Strategy, and the Art of Customer Delight


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#155868 in eBooks 2016-11-29 2016-11-29File Name: B01C2NCMKI3 of 3 people found the following review helpful. Tom and Patricia O'Connell have written a first -class winner that is a business self-help book chick full of real-world case stBy Charles H. WarnerI've followed Tom Stewart for years --since he was a senior editor at FORTUNE and have always found his writing to be insightful and real-life helpful. Tom and Patricia O'Connell have written a first -class winner that is a business self-help book chick full of real-world case studies and success storldquo;Woo, Wow, and Win is a roadmap for success in a landscape being rapidly transformed by technology and entrepreneurship. rdquo; (Steve Case, Chairman and CEO of Revolution, author of The Third Wave: An Entrepreneur's Vision of the Future)This is the book that service business executives have bIn this pioneering guide, two business authorities introduce the new discipline of Service Design and reveal why trying new strategies for pleasing customers isnrsquo;t enough to differentiate your businessmdash;it needs to be designed for service from the ground up.Woo, Wow, and Win reveals the importance of designing your company around service, and offers clear, practical strategies based on the idea that the design of services is markedly different than manufacturing. Bestselling authors and...

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