[PDF.17kl] What the Customer Wants You to Know: How Everybody Needs to Think Differently About Sales

What the Customer Wants You to Know: How Everybody Needs to Think Differently About Sales

[PDF.xd91] What the Customer Wants You to Know: How Everybody Needs to Think Differently About Sales

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#1130953 in eBooks 2007-12-27 2007-12-27File Name: B000Y76RTM0 of 0 people found the following review helpful. Five StarsBy StephenGreat read!0 of 0 people found the following review helpful. When You Change How You ThinkBy Leanne Hoagland SmithUsing a simple and direct approach supported by equally simple diagrams, Ram Charan explained in his first chapter the problem with sales. He shared how the first salespersons were order takers and in today's market education based marketing where sales people educate is the right approach.He suggests that by focusFrom Publishers WeeklyCharan (Know-How) skillfully and efficiently offers a tutorial on upgrading the productivity of any size company's sales force. His answer: evolve salespeople from order takers to knowledgeable ambassadors who approach customers armed with cost-saving solutions they will be hapFrom the bestselling author of What the CEO Wants You to Know? How to rethink sales from the outside in We have to face the truth: the process of selling is broken. Customers have more choices and are under intense pressure. Yet few companies are facing this reality. When they don't, a lingering malaise sets in. More than ever these days, the sales process tends to be a war about price-a frustrating, unpleasant war that takes all the fun out of selling. But there's a better way to think about s...

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