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Uncommon Service: How to Win by Putting Customers at the Core of Your Business


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#168829 in eBooks 2012-01-17 2012-01-17File Name: B006VFJK5Y 1.26Most companies treat service as a low-priority business operation, keeping it out of the spotlight until a customer complains. Then service gets to make a brief appearance ndash; for as long as it takes to calm the customer down and fix whatever foul-up jeopardized the relationship.In Uncommon Service, Frances Frei and Anne Morriss show how, in a volatile economy where the old rules of strategic advantage no longer hold true, service must become a competitive weapon, not a damage-control functio...

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