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Uncertainty in Entrepreneurial Decision Making: The Competitive Advantages of Strategic Creativity (Palgrave Studies in Democracy, Innovation, and Entrepreneurship for Growth)


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#3582833 in eBooks 2016-04-29 2016-04-29File Name: B01FYBYV9AAbout the AuthorAuthor Dimitra P. Konstantakopoulou: Dimitra Konstantakopoulou is Researcher at the National and Kapodistrian University of Athens, Greece. She obtained a Ph.D. in Business Administration from the Athens University of Economics and Business, Greece. Her main fields of interest focusUncertainty in Entrepreneurial Decision Making fills an existing gap in understanding three key concepts of business management: entrepreneurship, uncertainty, and strategy. By extending the impact of uncertainty on entrepreneurship and the role of strategy in reducing uncertainty, Petrakis and Konstantakopoulou emphasize that uncertainty can be converted into creative advantage. Given that the business environment is changing both very quickly and very often, any wrong decisions taken can lead ...

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