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True Alignment: Linking Company Culture with Customer Needs for Extraordinary Results


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#870717 in eBooks 2013-12-11 2013-11-20File Name: B00E1SSIVK0 of 0 people found the following review helpful. A business book that's a work of art!By Doug Gertner, Ph.D.Alignment is the centerpiece of this compelling read, but the True core of Edgar Papke's fine new book revolves around "the human art of business." The author, a thought leader and compelling coach (he's advised me for two decades), offers more than the typical blueprint for corporate ascendancy; indeed Papke's own heart is open and reflected in the myriad real-life examples and case stud''As one of today's top leadership experts, Edgar defines the importance of the role of transparent and authentic leadership and aligned culture. True Alignment is a must-read for every leader.'' --John Hickenlooper, governor of Colorado ''Read this book if you want to win the hearts of your customAlignment is the single most critical business challenge for any organization and its leaders. Without it, inefficiency, conflict, and disengagement will cripple your ability to provide value to your customers.Companies live or die based on their ability to communicate and deliver on the promise their brand makes to its customers. To do this effectively, leaders need to clearly define the vision and strategies that support that brand intention and ensure these are manifested in the roles, expect...

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