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The Truth about IKEA: The Secret Success of the World's most Popular Furniture Brand


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#862309 in eBooks 2010-11-25 2010-11-25File Name: B006VL1JLQ3 of 3 people found the following review helpful. I highly recommend this book for those who want to be in ...By J. C.This book reveals surprising secrets behind Ikea's success. They buy lumber from China, which comes across the border illegally from Russia! They want you to fill up your "Ingvar" bag with items you don't need. The maze used to have no exits or shortcuts and it was so crowded people were fainting. I highly recommend this book. Besides the shocking revelations, the author also revHow did IKEA become the world's largest design brand, as popular as Lego, CocaCola and Nike? Privately held by one of the world's richest men, the company is renowned for its secrecy. How did the company transform itself from one rural Swedish store to a global behemoth with a turnover of $30 billion and 700 million visitors a year? In this candid analysis, former IKEA top director Johan Stenebo writes for the first time about the corporation's ruthless rise to the top. Revealing IKEA's daring a...

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