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The Soft Edge: Where Great Companies Find Lasting Success


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#652755 in eBooks 2014-03-24 2014-03-24File Name: B00JDJOXC04 of 4 people found the following review helpful. It's about time someone wrote thisBy Kevin W. MooreDespite spending an entire career in business--pharmaceutical biotechnology R D--I have had little patience for or interest in reading "business books." In those cases where I made the attempt, seemingly little was offered or articulated beyond what I had already gleaned from experience and observation, and my attention soon drifted to more lively and compelling matters, for example grooving anldquo;As we shift from the rigid lsquo;ladder worldrsquo; of scale efficiencies to the nimble lsquo;lattice worldrsquo; of scale agility, mastering the soft edge becomes a hard reality. Karlgaard sharpens our grasp of this elusive though vital topic and offers pragmatic, accessible solutions.rdquo;What Does it Take to Get Ahead Nowmdash;And Stay There? High performance has always required shrewd strategy and superb execution. These factors remain critical, especially given todayrsquo;s unprecedented business climate. But Rich Karlgaardmdash;Forbes publisher, entrepreneur, investor, and board directormdash;takes a surprising turn and argues that there is now a third element thatrsquo;s required for competitive advantage. It fosters innovation, it accelerates strategy and execution, and it ...

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