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The Product Manager's Desk Reference 2E (Business Books)


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#232370 in eBooks 2014-10-31 2014-10-31File Name: B00KWQ1TN43 of 3 people found the following review helpful. This has been a great book and refresherBy C H H FamilyThis has been a great book and refresher. I have been a Product Manager for several years and use this book a lot for ideas on how to improve processes. I would recommend this book and the training Steven Haines company offiers.2 of 2 people found the following review helpful. This book is the backbone for every Product ManagerBy Johan MattijssenI am working in a Product Managers environmentAbout the AuthorSTEVEN HAINES is among the world's top experts in product management. He is the founder of Sequent Learning Networks, a global training and advisory services firm based in New York City. He is also founder of The Product Management Executive Board, a professional association of senioWhatever your business sells, product management is one of the most important functions in the organization's pursuit of profits. With everexpanding globalization and increasingly fierce competition, the stakes are higher than ever--and the room for error narrower than ever. Introducing a brand-new Product Management Life Cycle (PMLC) model, The Product Manager's Desk Reference, Second Edition, provides the knowledge, tools, and insight you need to establish yourself as a cutting-edge product ma...

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