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The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands


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#1083902 in eBooks 2012-06-15 2012-06-15File Name: B0086I27VIPraise for THE NEW EMERGING-MARKET MULTINATIONALS"This book is a real eye-opener. It will forever change your assumptions about international economic competition and who the winners will be." mdash;PHILIP KOTLER Kellogg School of Management and author of Winning at Innovation"An insightful readmdash;essential for those wishing to understand the evolution and growth of emerging-economy EMNCs and how they will reshape global market structures."mdash;ANAND MAHINDRA, Vice Chairman and Managing Dir...

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