[PDF.36yd] The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands

[PDF.xo21] The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands

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#201929 in eBooks 2012-09-03 2012-09-03File Name: B008YUEDFG4 of 4 people found the following review helpful. Absolutely Amazing ~ Saved Me and My DivisionBy Joel C. DavisThe company I worked for sold a product for an average price of $2KWe bought a foreign luxury line that sold for $6K...same product but 3x higher price.I was the sales trainer tasked with training and convincing our 60 National Sales Reps that this product was worth 3x the price so they could then convince the customers.I spent weeks with this book and it worked!I trained all 60 sales r"This well-written, comprehensive volume on managing luxury products is a blueprint for successfully navigating what many marketers have found to be a treacherous path.nbsp; ...Abundant examples enhance the text.nbsp; All components of the marketing mix are explored in terms of how they should be aThe Luxury Strategy, written by two world experts on the subject, provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands. By defining the differences between premium an...

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