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The Little Book of Big Customer Satisfaction Measurement (Response Books)


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#2076002 in eBooks 2013-01-15 2013-01-15File Name: B017BZJD360 of 1 people found the following review helpful. One StarBy Naveed IlyasDidn't learn anything new from this book. It is very basic.1 of 1 people found the following review helpful. Easy to use as wellBy JoeySThis book helps me to understand customer experience, especially NPS, in a very simple way. Easy to use as well. A good read!1 of 1 people found the following review helpful. Five StarsBy PKAn essential read for those attempting to measure improve customer satisfactionThis book stands out as it explains the subject of customer satisfaction in the most simple way. This book can be adopted by practitioners as a toolkit to create increased shareholder value and profits for all the stakeholders involved. Hence, this is a practical handbook for all marketing professiThe financial benefits accruing from improvements in customer satisfaction are so significant that customer satisfaction measurement has become an important business need. The results of customer satisfaction measurement often form a key basis for improving service quality and are often linked to pay and bonuses. It is therefore imperative for CEOs and senior managers to understand the principles behind customer satisfaction measurement. This book works in that direction by explaining the princi...

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