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The Language of Content Strategy


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#760929 in eBooks 2014-02-15 2014-02-27File Name: B00I8UDJFW0 of 0 people found the following review helpful. Not that great!By TheWildBoyBasically summary of content strategy. You can find the info on many wikipages.0 of 0 people found the following review helpful. First - Define Your TermsBy David A. LanceAn excellent resource. To understand a new concept, first define the terms. How ideal to do just that along with making the acquaintance of many of the key pioneers in this new content strategy space.0 of 0 people found the following review helpful. LThe Language of Content Strategy is the gateway to a language that describes the world of content strategy. With fifty-two contributors, all known for their depth of knowledge, this set of terms forms the core of an emerging profession and, as a result, helps shape the profession. The terminology spans a range of competencies with the broad area of content strategy.This book, and its companion website, is an invitation to readers to join the conversation. This is an important step: the beginning...

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