[PDF.67yo] The Irrational Consumer: Applying Behavioural Economics to Your Business Strategy

The Irrational Consumer: Applying Behavioural Economics to Your Business Strategy

[PDF.xr19] The Irrational Consumer: Applying Behavioural Economics to Your Business Strategy

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#2634729 in eBooks 2016-03-09 2016-03-09File Name: B01CR6948I0 of 0 people found the following review helpful. Consumer psychologyBy swaziThis book is a succinct summary of the emergence of behavioral economics over the last 25 years. This approach continues to throw up new insights into consumer behavior and promises to continue to be a rich vein for marketing strategy for the foreseeable future.0 of 0 people found the following review helpful. Great overview of behavioral economicsBy Bjoern SandqvistEasy to read an valuable to improve your business straAbout the AuthorEnrico Trevisan, a recognised expert in pricing and behavioural economics, is Partner at Simon-Kucher Partners, the world leader in price consulting. Author of Value Pricing, Selbstbindung: Ein vernachlAtilde;curren;ssigtes PhAtilde;curren;nomen in der Strategieforschung and a numbeCompanies of all kinds have fallen into some of the most fundamental of traps when it comes to consumer marketing; in assuming that the motivation that drives their customers is entirely rational. Enrico Trevisan's The Irrational Consumer builds on the ground breaking works on behavioural economics of authors such as Daniel Kahneman and Richard Thaler in order to explain the fundamental drivers of customer decisions and how to incorporate these into your business strategy. Learn how consumers re...

You can specify the type of files you want, for your device.The Irrational Consumer: Applying Behavioural Economics to Your Business Strategy   |  .Not only was the story interesting, engaging and relatable, it also teaches lessons.

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