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The Impossible Advantage: Winning the Competitive Game by Changing the Rules


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#2097441 in eBooks 2010-03-18 2010-03-18File Name: B003DL3O1U0 of 0 people found the following review helpful. Original; Going beyond game theoryBy LawrenceA thoroughly thought provoking book.Can't believe there so few reviews of this genuinely original book. Perhaps others are keeping it to themselves. Or perhaps the title of the book does it a disservice by making it sound too good to be true.So, what's the "impossible advantage"? Standard game theory (see Critical Mass: How One Thing Leads to Another which has a nice chapter on game theory if you are u"...reveals that success can be achieved by changing the market in which you operate" (Finance Management Faculty, March 2009)"Thought provoking for someone who wants to break into a mature market or break out of the pack in a competitive market space. "--UC Irvine's Merage School Research on StraConventional business strategies tell you that differentiation, the right positioning, and defining your superior edge will turn you into the lsquo;best playerrsquo; in your market ndash; but this is wrong. The Impossible Advantage reveals that success can be achieved by changing the market in which you operate, rather than trying to beat the competition.nbsp; The authors illustrate that the biggest, most spectacular and groundbreaking business success stories feature companies that make the rul...

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