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The Fast Path to Corporate Growth: Leveraging Knowledge and Technologies to New Market Applications


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#586279 in eBooks 2007-06-04 2007-06-04File Name: B007OSMA540 of 1 people found the following review helpful. Innovate or Die!By Subrata ChattopadhyayThis was the prescribed text for a 2nd year core course for my MBA program at NorthEastern University.This text clearly lays out a path to organizational rejuvenation following a blueprint provided by the author. A lot of full length case studies are included that show how the blueprint was implemented to achieve success.A great introduction to achieve business growth!0 of 1 people found the following revie"Professor Meyer's Fast Path framework is an essential tool for developing and commercializing new product lines from within a corporation. We have used this approach at Masterfoods USA and have found it invaluable in creating the process and culture needed for new venture success."--Robert GamgortEvery company can point to a growth strategy. Few, however, systematically implement it; instead, they tweak current products with incremental innovations, or attempt to buy growth through acquisitions. Neither is a satisfactory solution. Internally generated growth accomplished thorugh product line renewal and new service development is essential to the long-term vitality of business across industries.The Fast Path to Corporate Growth takes on the challenge large corporations have in developing...

You can specify the type of files you want, for your device.The Fast Path to Corporate Growth: Leveraging Knowledge and Technologies to New Market Applications   |  . I really enjoyed this book and have already told so many people about it!

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