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The Customer Culture Imperative: A Leader's Guide to Driving Superior Performance (Business Books)


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#787438 in eBooks 2013-12-06 2013-12-06File Name: B00GWSXZ9CWhat do Toyota, Apple, and Zappos have in common?CUSTOMER-CENTRIC CULTURE And now, with this research-based method, you can replicate their success with your business Based on more than 60 studies and the authorsrsquo; three-year proprietary research project with more than 100 companies, The Customer Culture Imperative demonstrates that organizations exhibiting a strong "customer-centric culture" do, in fact, produce superior business performance. It provides diagnostic tools and a roadmap for e...

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