[PDF.67fa] The Apple Experience: Secrets to Building Insanely Great Customer Loyalty (Business Books)

The Apple Experience: Secrets to Building Insanely Great Customer Loyalty (Business Books)

[PDF.ti55] The Apple Experience: Secrets to Building Insanely Great Customer Loyalty (Business Books)

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#549692 in eBooks 2012-04-13 2012-04-13File Name: B007FP98HY10 of 10 people found the following review helpful. Don't Expect too muchBy nydThe author could have said and written the same book in one third of the pages, because most of the observations and information are repeated again and again and the writer is a very boring writer. He can put you to sleep many times during the process of reading the book. I had to force myself to finish it.He writes like a teenager fascinated by his idol and the company he founded, but he fails to go deeper in the minAbout the AuthorCarmine Gallo is the communications coach for the world's most admired global brands. A former anchor and correspondent for CNN and CBS, Gallo is a popular keynote speaker and has worked with executives at Intel, Cisco, Chevron, Hewlett-Packard, Coca-Cola, Pfizer, and many others. GaPraise for THE APPLE EXPERIENCE "There are three pillars of enchantment: likability, trustworthiness, and quality. The Apple experience is the best modern-day example of all three pillars. Carmine's book will help you understand and implement the same kind of world-class experience." --Guy Kawasaki, author of Enchantment and former chief evangelist of Apple "Carmine Gallo explains beautifully and simply just what makes the Apple retail experience so successful. No matter what kind of business y...

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