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The 1% Windfall: How Successful Companies Use Price to Profit and Grow


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#189332 in eBooks 2010-02-27 2010-03-16File Name: B003A7I2KK2 of 2 people found the following review helpful. Creative ideas for pricing based on value, not cost.By Dani LongI could not have finished my business plan without this book. As someone who is new to being in the captain's chair, I was really struggling with how to set prices for services. This book gave me some creative ideas - and rational reasons for what I was choosing to do. It's not too lengthy a read, not overly jargon-riddled. It gets right to the point. While I wish it had more examplLeading pricing expert Rafi Mohammed shows businesses how to reap a financial windfall and foster growth using the underutilized and often overlooked strategy of setting prices.The 1% Windfall reveals how modest incremental changes to an everyday business practicemdash;pricingmdash;can yield significant rewards. Illustrating the power of pricing, a study of the Global 1200 found that if companies raised prices by just 1%, their average operating profits would increase by 11%. Using a 1% increase...

You easily download any file type for your device.The 1% Windfall: How Successful Companies Use Price to Profit and Grow   |  . I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.

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