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Taken for a Ride: Cars, Crisis, And A Company Once Called


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#530391 in eBooks 2009-10-13 2009-10-13File Name: B000UKON261 of 1 people found the following review helpful. Great story of how the Daimler-Chrysler "merger" went down ... and then went badBy da perfesserWorking in the auto industry, I knew quite a bit about this, but this book captures the deep background I never knew. Excellent book, but alas, time moves on and the book stays still. This book stops just after Daimler made it official that the "merger of equals" was actually an acquisition. It covers through the purge of American management - and enHere is the book that exposed the Daimler-Chrysler "merger of equals" as a bold German takeover of an industrial icon. Taken for a Ride reveals the shock waves felt around the world when Daimler-Benz bought Chrysler for $36 billion in 1998. In a gripping narrative, Bill Vlasic and Bradley A. Stertz go behind the scenes of the defining corporate drama of the decade -- and in a new epilogue chart its chaotic aftermath.

You easily download any file type for your gadget.Taken for a Ride: Cars, Crisis, And A Company Once Called   |  . I was recommended this book by a dear friend of mine.

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