[PDF.08ue] Sway: The Irresistible Pull of Irrational Behavior

Sway: The Irresistible Pull of Irrational Behavior

[PDF.df22] Sway: The Irresistible Pull of Irrational Behavior

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#174128 in eBooks 2008-06-03 2008-06-03File Name: B0013TTK1W2 of 2 people found the following review helpful. Interesting, but fraught with own biasesBy SummerGirlIn the genre of carefully selecting facts to fit our thesis, and smoothing over the rough spots when they don't exactly fit.Persuasive, but the editing often leaves you asking questions (when they cite something in particular like a study or an event, I often feel like more context is needed, like when and where).They ignore inconvenient facts (like when discussing an ad for a bank; they foundFrom Publishers WeeklyRecently we have seen plenty of irrational behavior, whether in politics or the world of finance. What makes people act irrationally? In a timely but thin collection of anecdotes and empirical research, the Brafman brothersmdash;Ari (The Starfish and the Spire), a business expeA fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think.Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do we listen to advice just because it came from someone ldquo;importantrdquo;? Why are we more likely to fall in love when therersquo;s danger involved? In Sway, renowned organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, answer all ...

You can specify the type of files you want, for your gadget.Sway: The Irresistible Pull of Irrational Behavior   |  . Just read it with an open mind because none of us really know.

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