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Startupland: How Three Guys Risked Everything to Turn an Idea into a Global Business


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#328946 in eBooks 2014-11-13 2014-11-13File Name: B00PNJYLMG1 of 1 people found the following review helpful. Approachable tale takes you from Copenhagen roots to Bay Area successBy Andy OrrockIf you're like me, you'll enjoy the 'approachability' of this book -- it's an engaging read, told like a guy regaling you over a pre-dinner beer about the unlikely, fascinating path that led to ZenDesk's ultimate sucesss. Not "unlikely" in the sense that writer Mikkel Svane ( co-founders Alex Aghassipour + Morten Primdahl) were lucky or undeserving. Rather that tBook of the WeekThe real story of what it takes to risk it all and go for broke.Conventional wisdom says most startups need to be in Silicon Valley, started by young engineers around a sexy new idea, and backed by VC funding. But as Mikkel Svane reveals in Startupland, the story of founding Zendesk was anything but conventional.Founded in a Copenhagen loft by three thirty-something friends looking to break free from corporate doldrums, Zendesk Inc. is now one of the hottest enterprise software companies, still ...

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