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Selfish, Scared and Stupid: Stop Fighting Human Nature And Increase Your Performance, Engagement And Influence


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#1065407 in eBooks 2014-08-15 2014-08-15File Name: B00MSPB55E3 of 3 people found the following review helpful. Selfless, Courageous, and Smart!By Wade DanielsonI had Kieran and Dan on my podcast, The Entrepreneurs Library, to give a deep dive of Selfish, Scared, and Stupid. With Kieran and Dans' experience they give amazing insight on how to truly get your product/service in the eye of the public. If you would like to hear a review from the author themselves check out episode 109 at theELpodcast.com/books.1 of 1 people found the following review helpful.SSS is a triumph, a great read, stunning insights and the title had me laughing at myself and learning at the same time. It makes me want to be a better man--generous, courageous and intelligent! --Matt Church, Founder of Though Leaders Global and author of Amplifiers How refreshing to have a bookAppealing to humans' basic instincts to increase influence, buy-in and results Survival of the species comes down to three basic instincts, say behavioural research strategists Dan Gregory and Kieran Flanaganmdash;fear, self-interest and simplicity. These basic human behaviours come into play in all types of relationships, including those between businesses and customers. Selfish, Scared and Stupid: Stop fighting human nature and increase your performance, engagement and influence, demystifies t...

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