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Risky Business: Unlocking Unconscious Biases in Decisions


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#1473900 in eBooks 2016-10-11 2016-10-11File Name: B01MSHF9BAAbout the AuthorAnna Withersrsquo;s early career was spent in investment banking where she worked for 13 years in a range of senior roles in the areas of investment analysis and client relationship management. Her previous employers included Bank Austria, Daiwa, UBS and Nikko Securities. Mark WitherMaking decisions can be tough, but how do you know it's the right one and how can you be sure that unconscious biases aren't distorting your thinking? In Risky Business, Anna Withers and Mark Withers draw on decades of research in the fields of psychology, behavioral economics and neuroscience to explain why are so-called rational brains are frequently fooled by over 100 powerful unconscious biases. At the same time they provide a straightforward framework everyone can use, where these biases ar...

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