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Rethinking Place Branding: Comprehensive Brand Development for Cities and Regions


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#2373353 in eBooks 2014-11-25 2014-11-25File Name: B00S1603I4From the Back CoverAs Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future. This important new book advances understanding of place branding through its holisAs Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future. This important new book advances understanding of place branding through its holistic, critical and evidence-based approach. Contributions by world-leading specialists explore a series of crucially significant issues and demonstrate how place branding will contribute more to cultural, economic and so...

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