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Renegades Write the Rules: How the Digital Royalty Use Social Media to Innovate


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#903969 in eBooks 2012-08-29 2012-08-29File Name: B008KPM49M0 of 0 people found the following review helpful. Insightful and InspiringBy CustomerIn April 2016 I read a thought leadership article that discussed how it took the world 25 years to understand electricity, and how to leverage it for growth, innovation and opportunity. The article then spoke to how we are currently in the same space with digital and social media. Amy Jo Martin and Digital Royalty are the exception. Not only did they immediately grasp the power of digital platforms, they also pLearn the rules to building loyal (and lucrative) digital followings Renegades Write the Rules reveals the innovative strategies behind the social media success of todayrsquo;s top celebrities, brands, and sports icons, and how you can follow their lead. Author Amy Jo Martin is the founder of Digital Royalty and the woman who pioneered how professional sports integrate social media. In this book she shows how to build a faithful following and beat the competition clamoring for people's attention...

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