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Purpose: The Starting Point of Great Companies


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#473692 in eBooks 2014-12-16 2014-12-16File Name: B00QEJWWIE1 of 1 people found the following review helpful. Revolutionary work on business purpose has both substance and formBy SankhmmrMourkogiannis' book is a triumph. He does two very difficult things well in Purpose: The Starting Point of Great Companies. First, he offers that the proper navigational heading for all businesses is their purpose. Sans purpose there is confusion, hence inefficiency, and ultimately underperformance. This crucial point - the thesis of his entire work, and the book's substFrom Publishers WeeklyLeadership consultant Mourkogiannis calls upon CEOs to invest their companies with high-minded ideas rather than strictly bottom-line concerns by discovering their "Purpose." But the definition of Purpose remains vague throughout this rhapsodical account-it's a kind of "moral DIn Purpose, world-renowned thought leader Nikos Mourkogiannis turns the entire idea of leadership on its head and shows that the choice between values and success is no choice at all. Mourkogiannis argues that companies must satisfy the need for purpose--a set of values that defines an organization and inspires and motivates its employees. Rather than organization and structure, ideas are what cause companies to go from good to great. Drawing on examples from across multiple industries, Mourkogi...

You easily download any file type for your gadget.Purpose: The Starting Point of Great Companies   |  .Not only was the story interesting, engaging and relatable, it also teaches lessons.

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