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Pricing for Profit: How to Command Higher Prices for Your Products and Services


[PDF.hf71] Pricing for Profit: How to Command Higher Prices for Your Products and Services

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#771201 in eBooks 2009-09-02 2009-09-02File Name: B002QMKT1U1 of 1 people found the following review helpful. Great bookBy FMThe book contains everything you need to set and justify prices both in B2B and B2C environment. I was extremely pleased that the author goes beyond and pay attention to keeping profitable prices in spite of depressed economy and other challenges from competitors, technology and so on.The only serious drawback of the book is that it suppose in person sale. So purchases over the Internet are mostly not covered. But it is compensatedFrom the Inside Flap Do you feel trapped by ldquo;industry pricingrdquo;? You donrsquo;t have to be! You can make far more money than you currently are making with less effort. How? By accurately quantifying the value of your products or services and effectively communicating that value. And, coMany small business owners are trapped by industry pricing and market misconceptions, when they could be compensated for the true value of the product or service being offered. The low price they feel compelled to offer limits their ability to generate profits which, in turn, slows their response to changing customer needs. The good news is that a business can command almost any price it chooses by focusing on the value not the cost to the customer. "Pricing for Profit" shows businesspeople how ...

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