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Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets


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Play Bigger: How Pirates,  epub
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#30229 in eBooks 2016-06-14 2016-06-14File Name: B015MOJ80G3 of 3 people found the following review helpful. Unicorns, pirates, dreamers, VCrsquo;s and entrepreneurs- Required summer, fall, winter spring reading!By David SPlayBigger should be required reading for any "business builder" who dreams, doesn't remember their dreams or just needs to start thinking bigger. While the book is a guide to designing, creating, owning and continually evolving a market category, it is also a manual full of highly motivational and practical life lessons.Full disclosuldquo;Every entrepreneur looking to alter the landscape and every CEO looking to reimagine their business can learn from this book. Play Bigger provides inspiration and a framework for building companies that transcend gravity.rdquo; (Marc Benioff, Chairman and CEO, Salesforce)ldquo;Play Bigger isThe founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design.Winning today isnrsquo;t about beating the competition at the old game. Itrsquo;s about inventing a whole new gamemdash;defining a new market category, developing it, and dominating it over time. You canrsquo;t build a legendary company without building a legendary category. If you think that having the best product is all it takes to ...

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