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Narrative and Numbers: The Value of Stories in Business (Columbia Business School Publishing)


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#61895 in eBooks 2017-01-10 2017-01-10File Name: B01MRWGU4PHow can a company that has never turned a profit have a multibillion dollar valuation? Why do some start-ups attract large investments while others do not? Aswath Damodaran, finance professor and experienced investor, argues that the power of story drives corporate value, adding substance to numbers and persuading even cautious investors to take risks. In business, there are the storytellers who spin compelling narratives and the number-crunchers who construct meaningful models and accounts. Bot...

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