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#888136 in eBooks 2009-12-04 2009-12-04File Name: B002ZZ3YHY0 of 0 people found the following review helpful. A must read for newbiesBy David CasaresA mus read if you are thinking about getting into marketing, but it will not allow you to create a marketing strategy from scratch if you don't have any experience.0 of 0 people found the following review helpful. Five StarsBy Douglas SalmasoEasy to read, very relpfulAbout the AuthorKarl Moore is an Associate Professor in the Factulity of Management at McGill University and Associate Fellow at Templeton College, Oxford. He has been identified as being among a group of the lsquo;worldrsquo;s greatest business thinkersrsquo; in Business Strategy (Winter, 2005).lsquo;hellip;a punchy, stripped-down version of what marketing is all about.rsquo; ndash; The Times Higher Education Supplementnbsp;If you have a product yoursquo;re looking to market, or yoursquo;re seeking to learn more about the potential of online marketing, Marketing: The Basics tells you everything you need to know about the techniques marketers use to push their product to the lsquo;tipping pointrsquo;. The essentials of e-commerce are explored and explained, along side more traditional m...
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