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Marketing Performance: How Marketers Drive Profitable Growth


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#1080166 in eBooks 2016-05-26 2016-05-26File Name: B01G9FLD50From the Inside FlapContributors Sebastian Ackermann Benjamin Brudler Lars Fiedler Carmen Gayoso Marco Guida Jan Hildebrand Jeff Jacobs Sascha Lehmann Nils Liedtke David Ochmann Philip C. Ogren Julia Rath Marleen Relling Katharina Siorpaes Jeremy Urban Hiek Van der Scheer Lorenz Zimmermann ProductioDrive marketing ROI with an investor's mindset and a proven toolkit Top marketers today don't shy away from financial accountability. In fact, they actively seek to account for the return on their companies' investments in marketing ndash; because they want their budget to make a difference for their brands and for their business: more relevant messages, more effective campaigns, more satisfied customers, more profitable promotions, higher returns to shareholders. If this is how you think about ...

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