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Marketing Destinations and Venues for Conferences, Conventions and Business Events (Events Management)


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#985826 in eBooks 2015-11-19 2015-11-19File Name: B0187PHBZG0 of 0 people found the following review helpful. Perfect for beginners... kinda outta date thoughBy nposadaAlthough the authors are pretty much the best you would find out there when trying to expand your knowledge about the Global Meetings Industry, the book does require constant updates given the fact that the meetings industry is constantly evolving... the books information, especially that at Chapter 12 which mainly talks about future trends is COMPLETELY out of date and fails to show the a"The 2nd edition ofnbsp; Marketing Destinations and Venues for Conferences, Conventions and Business Events offers an excellent introduction to the topic. The book has been comprehensively updated to include the latest trends and developments in web marketing, social media and technology. The bookMarketing Destinations and Venues for Conferences, Conventions and Business Events introduces students to key areas of marketing and promotion that are essential if destinations are to compete successfully in the rapidly expanding global business event sector. It achieves this by looking at issues surrounding business event marketing, strategic planning, destination and venue selling strategies and future challenges.The 2nd Edition has also been updated to include:New content on: destination mar...

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