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Making Media Work: Cultures of Management in the Entertainment Industries (Critical Cultural Communication)


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#1616598 in eBooks 2014-08-01 2014-08-01File Name: B00LAGUHU6"This collection by academics and researchersnbsp;challenges the traditional and often stereotypical imagery of the entertainment and media industryrsquo;s management ethos across a range of media forms, from film and television to video games and social media.nbsp; With an interdisciplinary emphasIn popular culture, management in the media industry isfrequently understood as the work of network executives, studio developers, andmarket researchersmdash;ldquo;the suitsrdquo;mdash;who oppose the more productive forces ofcreative talent and subject that labor to the inefficiencies and risk aversionof bureaucratic hierarchies. However, such portrayals belie the realityof how media management operates as a culture of shifting discourses,dispositions, and tactics that create meaning, generate ...

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