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Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status


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#1118873 in eBooks 2015-02-03 2015-02-03File Name: B00SWY99NA0 of 0 people found the following review helpful. Five StarsBy LenaGreat book0 of 0 people found the following review helpful. Five StarsBy JanThe best work on KAM0 of 1 people found the following review helpful. Four StarsBy josephGood book"[P]resents a planning methodology for identifying, obtaining, retaining, and developing key customers."An organization's key accounts are its lifeblood. Key account management focuses on the long-term investment of resources in customers that can offer an exceptional return on resources. But which are the key accounts? Are they the ones growing the fastest? The ones that are most financially secure? Or are they the ones that shout the loudest? Key Account Management puts forward a straightforward and effective planning methodology. This fully updated 6th edition of Key Account Management takes ...

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