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Invisible Influence: The Hidden Forces that Shape Behavior


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#38126 in eBooks 2016-06-14 2016-06-14File Name: B0176M3YFC45 of 48 people found the following review helpful. Here are the ldquo;simple, subtle, and other surprising ways that others affect our behaviorrdquo;By Robert MorrisActually, the invisibility to which the bookrsquo;s title refers is mdash; in my opinion mdash; a misnomer. Influence in this instance is not so much a matter of others deceiving us (although that may be a motive) as it is a matter of our failure to recognize that influence when it occurs. We donrsquo;t ldquo;seerdquo; it only becauUnknownldquo;With great insight, Jonah Berger removes the cloak of invisibility from powerful sources of influence and resolves fascinating mysteries of human behavior.rdquo;mdash;Robert Cialdini, author of Influence ldquo;If you want to know what really influences your behavior, read Jonah BergerrsJonah Berger, the bestselling author of Contagious, explores the subtle, secret influences that affect the decisions we makemdash;from what we buy, to the careers we choose, to what we eatmdash;in his latest New York Times bestseller that is a ldquo;rare business book thatrsquo;s both informative and enough fun to take to the beachrdquo; (Fortune.com).If yoursquo;re like most people, you think your individual tastes and opinions drive your choices and behaviors. You wear a certain jacket because...

You can specify the type of files you want, for your device.Invisible Influence: The Hidden Forces that Shape Behavior   |  . A good, fresh read, highly recommended.

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