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Il brand (Farsi un'idea) (Italian Edition)


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#3061727 in eBooks 2012-01-01 2012-01-01File Name: B0080K3N8SUn cavallino rampante, una mucca bianca e lilla, un coccodrillo: la marca egrave; un fenomeno dilagante capace di evocare un mondo di significati, di suscitare emozioni, di influenzare valutazioni e comportamenti. Lrsquo;autrice di questo libro esplora lrsquo;intricato mondo del brand in tutte le fasi della sua vita: dalla scelta del nome, al matrimonio con marche di altre aziende, alla creazione di una vera e propria famiglia di brand guidata dalla stessa impresa, alla complessa gestione della ...

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