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How Risky Is It, Really?: Why Our Fears Don't Always Match the Facts


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#242266 in eBooks 2010-03-05 2010-03-05File Name: B003O86EZK22 of 22 people found the following review helpful. Lively analysis of the misperception of risksBy David J. AldousThis book focuses on the psychology of how we perceive risk, complementing an earlier book Risk: A Practical Guide for Deciding What's Really Safe and What's Really Dangerous in the World Around You giving hard data on what is actually risky. The author, who lectures on risk communication, knows how to hold an audience's attention, and succeeds admirably in conveying serious contenAbout the AuthorDavid Ropeik is an international consultant and widely sought-after public speaker on risk perception and risk communication. Ropeik is an instructor at the Harvard University Extension School's Environmental Management Program and taught risk perception and risk communication at Ha"Clear, balanced, and lively." -- Steven Pinker, bestselling author of How the Mind Works ARE YOU AFRAID OF THE "RIGHT" RISKS? Do you worry more about radiation from nuclear power or from the sun? Are you more afraid of getting cancer than heart disease? Are you safer talking on your cell phone or using a hands-free device when you drive? Do you think global warming is a serious threat to your health? GET THE FACTS BEHIND YOUR FEARSmdash;AND DISCOVER . . . HOW RISKY IS IT, REALLY? International ...

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