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Grown Up Digital: How the Net Generation is Changing Your World


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#526995 in eBooks 2008-11-16 2008-11-16File Name: B001FA0PMC58 of 59 people found the following review helpful. Long on description short on prescription -- good reference not a must read nowBy Mark P. McDonaldI had high expectations for this book based on Tapscott's prior work, the fact that this is based on a multi million-dollar study, and that Net Generation is coming into the workforce. I did not think that my expectations were too high, but I may be wrong, as Grown Up Digital did not deliver for me. It is long on description and short on prescripFrom the Back Cover"A MUST READ...if you understand the Net Generation, you will understand the future."--The New York Times "A fascinating look at how young people are transforming our culture. The bottom line: An insightful, data-rich analysis with broad implications for managers, marketers, and pSELECTED AS A 2008 BEST BUSINESS BOOK OF THE YEAR BY THE ECONOMIST The Net Generation Has Arrived.Are you ready for it? Chances are you know a person between the ages of 11 and 30. You've seen them doing five things at once: texting friends, downloading music, uploading videos, watching a movie on a two-inch screen, and doing who-knows-what on Facebook or MySpace. They're the first generation to have literally grown up digital--and they're part of a global cultural phenomenon that's here to stay...

You can specify the type of files you want, for your device.Grown Up Digital: How the Net Generation is Changing Your World   |  .Not only was the story interesting, engaging and relatable, it also teaches lessons.

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