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Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less


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#91177 in eBooks 2013-09-27 2013-09-27File Name: B00EHIEHDC3 of 3 people found the following review helpful. Most comprehensive guide on adopting an effective content driven marketing organizationBy Jim BarryJoe Pulizzirsquo;s Epic Content Marketing is a primary text read for NSUrsquo;s MKT 3605 class in content marketing. Believed by many as THE expert in content marketing, Joe provides a comprehensive instructional guide on how to adopt an effective content driven marketing organization in a growing world of info-besity.The book, in my opinion, qualif"This is a brilliant canter through the rapid and ever changing world of content marketing."-JONATHAN MILDENHALL, VP of Global Advertising Strategy and Creative Excellence at Coca-Cola"Joe Pulizzi may know more about content marketing than any person alive. He proves it in these pages."-JAY BAER, NReach more customers than ever with TARGETED CONTENT Epic Content Marketing helps you develop strategies that seize the competitive edge by creating messages and ldquo;storiesrdquo; tailored for instant, widespread distribution on social media, Google, and the mainstream press. It provides a step-by-step plan for developing powerful content that resonates with customers and describes best practices for social media sharing and search engine discoverability. Joe Pulizzi is a content marketing str...

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