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Edge Strategy: A New Mindset for Profitable Growth


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#591661 in eBooks 2015-12-29 2015-12-29File Name: B012BLTJN47 of 7 people found the following review helpful. I work for a major medical device company. The ...By Kevin BosmaI work for a major medical device company. The logic, theory process outlined in "Edge Strategy" is helping us to address a greater number of customer needs, which is in turn is guiding us to increase the overall value proposition to our customers. It will help us recognize and engage in sensible paths to innovation and growth by capitalizing on assets already in our portfolio. AnyoCEOs need to abandon bold strategies for life on the Edge Alan Lewis and Dan McKone of L.E.K. Consulting believe that taking a more pragmatic approach could pay dividends.rdquo; Forbes"Edge strategies" describe the process of finding new opportunities at the edge of the existing ones... It is refrAre you missing opportunities for growth that are right in front of you?In todayrsquo;s volatile economic environment, filled with uncertainty and sudden change, the forces pushing you to stay focused on the core business are extremely powerful. Profiting from the core is crucial, but the danger is that overfocus on the core can blind companies. Scanning the horizon for new markets and new products can also be tempting, but risky. Fixating too much on either strategy can cause you to miss the su...

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