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Diffusion of Innovations, 5th Edition
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#64689 in eBooks 2003-08-16 2003-08-05File Name: B000FC0NH81 of 1 people found the following review helpful. Rogers' profound journey through how innovation travels through networks was ...By JYRogers' profound journey through how innovation travels through networks was revolutionary when released way ahead of its time in 1962; and quite frankly more relevant and revolutionary than ever within the context of the hyper-connected, yet further divided world in which we exist today. The implications for diffusion are as Jared Diamond said in Guns, Germs andEngineering Management Society Holds several important lessons for anyone planning the introduction of new ideas in a firm....Introduces the latest and probably some of the best thinking in that area.About the AuthorDr. Everett M. Rogers is Distinguished Professor in the Department of CommunicationNow in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas.In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the di...
You can specify the type of files you want, for your gadget.Diffusion of Innovations, 5th Edition | . I really enjoyed this book and have already told so many people about it!
