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Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue


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#35355 in eBooks 2016-02-16 2016-02-16File Name: B01BWM41GS3 of 3 people found the following review helpful. Excellent book on exceeding your customer's expectations and building long term relationshipsBy Scott J. RennaThis book is fantastic and really helped me see the bigger picture when it comes to the subscription-based economic revolution that we are a part of. It is a trend that had started a few years prior and will only continue to grow. People these days prefer to 'rent' their services versus own outright and it is incumbent on organizations toFrom the Inside FlapThe subscription business model is hotmdash;from software to music to movies to diet programsmdash;investors and public markets want businesses that create recurring payments from unlimited customers. The old sales and marketing methods can handle attracting new customers for groYour business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing. In the world B.C. (Before Cloud), companies could focus totally on sales and marketing because customers were often 'stuck' after purchasing. Therefore, all of the 'post-sale' experience was a cost center in most companies. In the world A.B. (After Benioff), with granular per-...

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