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Creative Strategy: A Handbook for Innovation (Columbia Business School Publishing)


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#308393 in eBooks 2012-11-27 2012-11-27File Name: B009W6VFQ617 of 17 people found the following review helpful. Dashed hopesBy StrategistI learned about this book before it was published and eagerly awaited its release. I've read all of Duggan's other books (Napoleon's Glance: The Secret of Strategy (Nation Books), The Art of What Works: How Success Really Happens and Strategic Intuition: The Creative Spark in Human Achievement) and enjoyed them. In fact, I've recommended them to influential strategic thinkers at my company and have pushed to incorporateFrom Publishers WeeklyColumbia Business School lecturer Duggan's follow-up to his 2007 book, Strategic Intuition, is a practical guide to a big idea about innovation, aimed at individuals working by themselves, on teams, or in the context of a whole organization. The real difficulty with innovationWilliam Dugganrsquo;s 2007 book, Strategic Intuition, showed how innovation really happens in business and other fields and how that matches with what modern neuroscience tells us about how creative ideas form in the human mind. In his new book, Creative Strategy, Duggan offers a step-by-step guide to help you and your company put that same method to work for your own innovations.Dugganrsquo;s book solves the most important problem of how innovation actually happens. Other methods of creativity,...

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