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Creative Personal Branding: The Strategy to Answer: Whatrsquo;s next


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#768331 in eBooks 2014-05-13 2014-05-13File Name: B015JAVKOK4 of 4 people found the following review helpful. Very average coaching book.By RanI gotta say im pretty disappointed with this book.here's why:1. This book feels loooooong. it may only be 200 pages, but every chapter could be written with about 10% of the words. useless over-writing.2. This book made me feel like its written for losers: "you are going to be fired", "I know you're scared", "I know you have no clue what to do". ok, its coaching but way treat the reader like a loser?3. Most of theAbout the AuthorJuuml;rgen Salenbacher is an independent lecturer, teacher and coach whose Creative Personal Branding workshops are taught internationally. The workshops bring together his knowledge and experience, acquired during twenty years' work, in branding, personal assessment and skill-sharinIn this innovative book Juuml;rgen Salenbacher shares his unique personal coaching method designed to develop creative thinking and innovation. The method, while it originated as a career management tool, it can be used by anyone who wishes to explore what they have to offer the world. In five succinct chapters Salenbacher reveals how to use brand positioning methodology to discover where to go next. Along the way he discusses the origins of today's crisis, the keys to creative thinking, he exa...

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