[PDF.02ia] Corporate Culture: The Ultimate Strategic Asset (Stanford Business Books (Hardcover))
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Corporate Culture: The Ultimate Strategic Asset (Stanford Business Books (Hardcover))
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#1146481 in eBooks 2011-04-08 2011-04-08File Name: B005VREVKCOrganizational culture is a quiet, but driving, influence on our perception of a company, whether as a consumer or as an employee. For instance, we know Southwest Airlines as laid back and friendly. We think of Google as innovative. To almost every well-known company we can assign a character. It is now well recognized that corporate culture has a significant impact on organizational health and performance. Yet, the concept of corporate culture and culture management is too often tantalizingly ...
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