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#757769 in eBooks 2014-10-04 2014-10-03File Name: B00O5HOLO01 of 1 people found the following review helpful. Would you like to understand how to develop a strategy for performance-driven ...By Kevin P. NicholsWould you like to understand how to develop a strategy for performance-driven content? Or content planning informed by continual analysis of content performance? You cannot utilize such an approach without annual or ongoingl content audits and analysis. And thanks to Paula Land, the content strategy bookshelf just got a great new addition: Conten"An excellent tutorial on this critical content strategy step.... This book goes on my must-have bookshelf for anyone interested in content management, content strategy, or information architecture, as well as anyone facing a major content management system or Web site retooling." --Technical CommuSuccessful content strategy projects start with a thorough assessment of the current state of all content assets: their quantity, type, and quality. Beginning with a data-rich content inventory and layering in a qualitative assessment, the audit process allows content owners and business stakeholders to make informed decisions.Content Audits and Inventories, by veteran content strategist Paula Land, shows you how to begin with an inventory, scope and plan an audit, evaluate content against busin...
You can specify the type of files you want, for your device.Content Audits and Inventories | . A good, fresh read, highly recommended.
