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Compassionate Capitalism: How Corporations Can Make Doing Good an Integral Part of Doing Well


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#1291793 in eBooks 2004-01-01 2004-01-01File Name: B001PSER0U3 of 3 people found the following review helpful. "THE ECONOMIST" REVIEW OF COMPASSIONATE CAPITALISMBy A CustomerAn unusually persuasive advocate of the view that CSR-or "compassionate capitalism", as he calls it-benefits shareholders, employees and the needy all at once is Marc Benioff, boss of salesforce.com, a private company (for now) that provides online customer-relationship-management services. In a new book, co-written with Karen Southwick, Mr Benioff argues that corporate philanthropy,About the AuthorMARC BENIOFF is CEO and chairman of salesforce.com, a leading provider of online business applications, and creator of the salesforce.com Foundation. A former sales and marketing executive at Oracle Corporation, he is now enlisting his energy and ambition in building a new model forWhat if every corporation in the world devoted one percent of its revenues, one percent of its employees' time, and one percent of its stock to the communities it serves? What would happen? It would change the world. This book suggests that such a radical change is possible, and lays out the blueprint to do so, with a radically new model in which companies leverage all of their assets-including employees, equity, products, and relationships-in order to provide real value to the communities in wh...

You easily download any file type for your device.Compassionate Capitalism: How Corporations Can Make Doing Good an Integral Part of Doing Well   |  . I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.

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