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#616394 in eBooks 2011-03-17 2011-03-17File Name: B00D99WIZE0 of 0 people found the following review helpful. A must read book for 1st time researchersBy Kindle CustomerI was recommended by my MBA dissertation supervisor to read this book prior to starting the literature review. As a first time MBA student researcher, I was able to gain an overall idea of the methods of business researches and how to best apply them in my thesis. The author introduces both qualitative and quantitative methods in a very easy to understand manner while still being compreheIf you are a management or business studies undergraduate or postgraduate, doing either a research methods course or a research dissertation, then this is the book for you - a fantastic resource that covers everything you need in a concise, coherent and clear way. Keith Grint, Professor of Public LDesigned as an introduction to doing business research, this book acts as a comprehensive guide for students embarking on their research projects. The authors, together with real students and supervisors, draw on their own experiences so that readers can take note of their tips for success and avoid making their mistakes.Developed specifically with business and management students in mind, this book explores the issues which business research entails, as well as providing students with practical...
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