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Beyond Competitive Advantage: How to Solve the Puzzle of Sustaining Growth While Creating Value


[PDF.ob05] Beyond Competitive Advantage: How to Solve the Puzzle of Sustaining Growth While Creating Value

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#205078 in eBooks 2016-05-24 2016-05-24File Name: B01BO6QM820 of 0 people found the following review helpful. Don't experiment with a business idea before you have a corporate hypothesisBy FromPhillyThe best part of the book comes at the end where it exposes the danger of Lean Methodologies, of pivoting and experimenting without first thinking. The author suggests first having a corporate hypothesis before going out and experimenting. It sounds logical, but so many startups fail to do so today... to properly define the problem they're solving, to understZengerrsquo;s important new study argues that todayrsquo;s successful strategist needs to develop a corporate theory of value creationrsquo; that can provide ongoing guidance in making more coherent decisions.rdquo; ForbesThe book illuminates these ideas in depth, looking at various aspects of strYour company is turning in regular profits every year, and its market share is only getting bigger. Competitors canrsquo;t touch you. So why is your stock price so sluggish? The answer is as simple as it is cruel: investors arenrsquo;t interested in history, and they already know yoursquo;re profitable and competitivethat knowledge is baked into your stock price.The hard reality is that a competitive advantage just isnrsquo;t enough. Investors want companies to surprise them with unexpected valu...

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